FRAME Medicine | Men’s Health. Built Different.

Physician-Directed Men’s Health

Strength Starts
With Structure.

TRT, GLP-1 therapies, ED, hair loss — backed by real labs, real physicians, and honest answers. Built for men who take their health seriously.

90
Days avg. to results
5
Licensed states
Licensed in FL • GA • WA • NE • NC
Board-Certified Physician
Real Labs Required
No Shortcuts, No Substitutes
Discreet Shipping
The Process

A Straight Path
Forward

No guesswork. No pressure. Just labs, a physician’s honest review, and a plan built for you.

01
🧪

Labs

Start with bloodwork. $100 covers your labs and physician review — no separate consultation fee, no hidden costs.

02
🩺

Review

Dr. Sheffield reviews your results personally. If TRT or a GLP-1 is right, you move forward. If not, you get a clear answer — not a push toward weak alternatives.

03
💊

Treatment

Medication and supplies are prescribed and shipped directly to your door from a licensed pharmacy. Discreet, unmarked packaging.

04
📈

Ongoing Care

Follow-up labs and adjustments keep your treatment precise and effective. Coaching available for men who want to go further.

Services & Pricing

Straightforward
Costs

All plans include medication, supplies, shipping, and physician access. Follow-up labs billed separately on a scheduled basis.

Hormone Therapy
Testosterone
Therapy
$35
per
week
Billed at $150/mo
  • Medication, supplies & shipping included
  • Physician access throughout treatment
  • 1000mg/vial, 200mg/mL — clinical dosing
  • Follow-up labs at scheduled intervals
  • Available in FL, GA, WA, NE, NC
Start with Labs
GLP-1 Therapy
Semaglutide
$46
per
week
Billed at $200/mo
  • Medication, supplies & shipping included
  • Physician access throughout treatment
  • Nutrition & lifestyle guidance included
  • Dose-titrated to your response
  • Follow-up labs as clinically indicated
Start with Labs
Combination Plan
Tirzepatide + Testosterone
$92
per
week
Billed at $400/mo
Get Started
Coaching
1-on-1 Coaching
Training • Nutrition • Lifestyle • Accountability
From
$50
per month
Learn More
💊
Erectile Dysfunction
Tadalafil — physician-prescribed, shipped discreetly. Pricing determined at consultation.
💈
Hair Loss
Finasteride — clinically proven, physician-managed. Pricing determined at consultation.
Initial evaluation: $100 covers bloodwork and physician review. This is your starting point for all medical services. Follow-up labs are billed separately on a scheduled basis and are required to maintain active prescriptions.
FRAME Medicine
Our Approach

Built on
Trust

FRAME gives men a clear path forward. For some, that means testosterone therapy. For others, it’s a GLP-1, coaching, or both.

What we don’t offer are half-measures. Every plan starts with real labs, real physician review, and an honest answer — even if that answer is that you’re not a candidate for medication.

TRT With Integrity
If you’re a candidate, you’ll receive it. If not, you won’t be pushed into weak substitutes.
More Than Medication
Coaching, training, and nutrition for men who want structure beyond the prescription.
Same Providers, Every Time
Dr. Sheffield for medical care. Tom for coaching. No call centers. No handoffs.
Outcomes

Data Driven
Results

90
Days avg. to measurable results
3–6
Month follow-up intervals
Average client increases total testosterone levels measurably within 90 days
Follow-up labs every 3–6 months ensure accountability and precision
Optional coaching accelerates progress in strength, weight, and energy
Real Men. Real Outcomes.

What Our
Patients Say

I wasn’t myself anymore. Falling asleep after work. No drive. TRT gave me back my energy and focus. I’m present for my family again.
J.M.
Age 42  •  TRT Patient
The labs told the truth. I wasn’t a candidate for medication, but the coaching gave me structure with training and nutrition. I feel stronger now than I did at 30.
T.K.
Age 51  •  Coaching Client
Clear, simple, no pressure. Labs, straight answers, treatment that actually works. That’s what men need.
D.R.
Age 36  •  TRT Patient
The Team

The Same People,
Every Time

Dr. Colin Sheffield
Founder • Medical Director
Dr. Colin
Sheffield
Dr. Colin Sheffield, DO is a board-certified Family Medicine physician and the medical director of FRAME. Army-trained and highly credentialed in hormone optimization, weight loss, and medical aesthetics, he leads the clinical mission with precision and performance. Dr. Sheffield delivers outcome-based care for men who take their health seriously.
Tom Rubenstein
Co-Founder • CFO • Head Coach
Tom
Rubenstein
Tom Rubenstein is the Co-Founder and CFO of FRAME. With a background forged in military medicine and over 19 years of experience in emergency care, operations, and performance coaching, Tom leads the strategic, operational, and growth engine behind FRAME. He brings a systems-driven mindset to men’s health focused on structure, results, and long-term optimization.
Physician
Board-Certified
Family Medicine, DO
Background
Army-Trained
Military Medicine
Experience
19+ Years
Emergency & Performance
Care Model
Same Provider
Every Visit
Frequently Asked

Got
Questions?

Get Your Answers

FRAME is a physician-led men’s health clinic and coaching platform. We treat testosterone optimization, erectile dysfunction, and hair loss. We also provide coaching in health, nutrition, fitness, and lifestyle for long-term results.

Complete a short questionnaire, then we order labs ($100 covers bloodwork and physician review). Dr. Sheffield reviews your results personally and determines if you’re a candidate. If approved, your prescription is written and shipped to your door.

Yes. Labs are required for all medical services. Dr. Sheffield uses your results to build a safe, effective plan specific to your biology. We don’t prescribe without a clinical basis.

After labs, most clients are reviewed and approved within 7–10 days. Coaching can begin sooner after your first call with Tom.

You’ll work directly with Dr. Sheffield for all medical care and Tom for coaching. Same people, every time — no call centers, no handoffs, no rotating providers.

Yes. All packages are plain and unmarked. Nothing on the exterior identifies the contents or sender as a medical provider.

Not at this time. All services are direct-pay. This allows us to keep pricing transparent and avoid the overhead and delays that come with insurance billing.

Yes. If you’re on an active treatment plan — particularly testosterone — we ask that you discuss discontinuation with Dr. Sheffield first, as some medications require a safe taper. Coaching services can be canceled at any time with no requirement.

Ready to Find Out
Where You Stand?

$100 covers your labs and physician review. Clear answers, no pressure.